GASTROLI: A GASTROPUB IN URALS

Alice entered the kitchen and met a Rabbit cooking a ragout from the Rabbit.
Self-sacrifice in sake of Gastronomy and a little bit of Lewis Carroll.

GASTROLI (Russian) A journey made by performers or an athletic team, in which they perform or play in several different places. (slang) A tour made by gang to commit crimes outside their place of residence or location.

the nineteen was hired to create a logo and brand identity for a gastropub in Ekaterinburg, in Urals. The challenge was to create a style reflecting the gastronomic essence of the project without referring to a traditional Russian theatrical culture. A surreal story of Carroll's rabbit sacrificing himself on the traveling restaurant's kitchen creates a memorable and purely gastronomic brand experience spiced with a good touch of irony

 

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