A specialty coffee bar / Amsterdam.
Conceptually, Coffee Heroes was created as a place to unite the most talented baristas and guest stars from the world of specialty coffee. The best baristas from all over the world come to Coffee Heroes bringing coffee beans from their roasteries together with diversity and passion.
The nineteen were hired to create a visual language for the new venue, to tell the modern heroes' story, — a story of coffee heroes.
We mixed a classical Icarus myth together with a story of modern super heros to create a sign that would express brand's values and character, full of inner movement and energy.
Here, the entire brand identity was built around the logo which became the heart of brand's communications.