2018

smorodina

bakery & coffee shop

back in late 2017, the nineteen were approached to create a visual language for an upcoming bakery and coffee shop. despite the playful and colourful name (currant in russian) the objective, following the brand strategy, was to create a minimalistic, even abstract, nordic and monochrome identity feauturing the essence of russian north.


we built a concept around unique logotype mixing contemporary style with the elements of a traditional russian lettering style. supported by the texture of a birch bark, it creates a bold, restrained yet powerful presence for the brand.

 

SMO-001-1
SMO-001-2-2
SMO-001-3
SMO-001-menu
SMO-001-shopper
SMO-001-logo5
SMO-001-7
SMO-001-menu-phone
SMO-001-coasters
SMO-001-int-1
SMO-001-grl-1
SMO-001-logo-4
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