2022
groovy roasters
a coffee roastery and coffee house.
Taking inspiration from the legacy of a 100 years old building where it's located, Groovy Roasters is not pretending to have existed for years. Its DNA is a lively groovy music that fills an old space with sound and joy giving it a new life.
the nineteen created a brand identity which is a delicate blend of old and new, a cocktail that reflects the brand's nature. It's built around a contemporary and elegant, hand crafted typography of the logotype, modern yet paying hommage to the past, while brand graphics, printed in white over a kraft paper, bring grooviness and fun to the communication.
And the motto:
SMALL'N'PROUD
literally represents brand's essence, its ethos, who the guys are and the way they work.
