SOYKA / JAY: ASIAN RESTAURANT
ch. songya (松鸦)
This is not actually an asian restaurant. This is the restaurant about Asia.
Inspired by owners’ memories of traveling in the South East Asia and China, this is an attempt to try sharing flavours, aromas and images that make people return there again and again.
For us, it was a challenge to create a genral asian restaurant identity without referring to a certain country. We created a playful and juicy visual language that has a strong colonial times general asian flavour with a little Singapore accent.
And yes, this is a fully raster identity which was a successfull experiment
both for us and our client:)