2023
kuwa
kuwa izakaya. cocktail bar & restaurant. branding
KUWA [japanese 桑] mulberry tree.
Based on the wabi-sabi (侘寂) idea — the aesthetic which is sometimes described as one of appreciating beauty that is "imperfect, impermanent, and incomplete" in nature — kuwa visual language is elegantly clean with its apparent simplicity. It blends together 'right' with 'wrong', 'perfectly aligned' with 'man made' in order to create a truly delicate and beautiful experience delivered through every brand touchpoint.
