2021

paplo's

pizzeria artistica

our client from the Kingdom of Saudi Arabia came back to us asking to create a catchy, contemporary and hypered visual language for his new project: a wood-fire pizzeria aiming to become iconic on the market. 

the 'twist' became a key word for our work: we re-established a definition of what a pizzeria is and what it should look like. a unique custom tailored wordmark in english and arabic becomes the heart of the identity. dynamic semi-abstract rounded elements, referring to the pizza ingredients and, as well, the interior style, are providing a unique look to every single deliverable while rolled paint texture brings in the concept of 'artistica'.  

it's catchy. it's modern. it's classy. it's twisty. it's fun.

...and just a little bit weird.

PPL-01
PPL-02
PPL-03
PPL-04-1
PPL-05
PPL-06
PPL-07
PPL-08
PPL-09
PPL-10
PPL-11
PPL-12
PPL-13
PPL-14-1
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