our client from the Kingdom of Saudi Arabia came back to us asking to create a catchy, contemporary and hypered visual language for his new project: a wood-fire pizzeria aiming to become iconic on the market.
the 'twist' became a key word for our work: we re-established a definition of what a pizzeria is and what it should look like. a unique custom tailored wordmark in english and arabic becomes the heart of the identity. dynamic semi-abstract rounded elements, referring to the pizza ingredients and, as well, the interior style, are providing a unique look to every single deliverable while rolled paint texture brings in the concept of 'artistica'.
it's catchy. it's modern. it's classy. it's twisty. it's fun.
...and just a little bit weird.