2018

Soyka / Jay

eng. Jay
ch. songya (松鸦)

This is not an asian restaurant. This is the restaurant about Asia.

Inspired by owner's memories of traveling in the South East Asia and China, this is an attempt to try sharing flavours, aromas and images that make people return there again and again.

For us, it was a challenge to create a general asian restaurant identity without referring to a certain country. We created a playful and juicy visual language that has a strong colonial times general asian flavour with a little Singapore accent.

And yes, this is a fully raster identity which was a successful experiment
both for us and our client:)