LOG-SUISSE-004

Since MMXIII

PRIME CUT

Rustic with a slight industrial touch.
Rich yet not expensive.
Approachable yet not cheap.
Classical yet not outdated.

The brand’s metaphor: a butcher’s knife and the cutting board,
traditional elements in a sophisticated implementation.

Prime cut’s visual language has strong roots in a classical burger shop but twisted in order to avoid being cheesy and outdated. It creates a casual and, at the same time, sophisticated presence of the new brand to the market.

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