rustic with a slight industrial touch.
rich yet not expensive.
approachable yet not cheap.
classical yet not outdated.
the brand’s metaphor:
a butcher’s knife and the cutting board,
traditional elements in a sophisticated implementation.
prime cut’s visual language has strong roots in a classical burger shop but twisted in order to avoid being cheesy and outdated. it creates a casual and, at the same time, sophisticated presence of the new brand to the market.