2022

prime cut

rustic with a slight industrial touch.
rich yet not expensive.
approachable yet not cheap.
classical yet not outdated.

the brand’s metaphor: 

a butcher’s knife and the cutting board,
traditional elements in a sophisticated implementation.

prime cut’s visual language has strong roots in a classical burger shop but twisted in order to avoid being cheesy and outdated. it creates a casual and, at the same time, sophisticated presence of the new brand to the market.

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PRC5
menus2
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PRC-8
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PRC-14
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